Tru Earth- Feel good about what you purchase. And it works!

A truly great story.
We choose to sell Tru Earth laundry and cleaning products because it fit with our values and desire to provide products that can be purchased with purpose. 


How did Tru Earth get started? Three friends teamed up to offer a laundry product that worked and was eco-friendly. Based in British Columbia, Canada, Co-founders Ryan McKenzie, Brad Liski and Kevin Hinton, based their company Tru Earth on the following values:

Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be. 

Empowered: We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.

Integrity: As our company grows we will keep the close sense of family that we started with. 

We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients. 

Why Do People Purchase Tru Earth? People want to make better consumer choices to help the environment, but simply don’t know how to. Many also feel skeptical about environmental products, but would buy them if they actually work. Because of these two desires from the people, our company was born. Within 12 months Tru Earth served 60,000 people in 40 countries... and the planet! 

We are proud to offer Tru Earth products for sale on The Dockside Store. Give them a try!